Vodafone purpose to connect for a better future by enabling inclusive and sustainable digital societies

This is supported by our three purpose pillars: Digital society, Inclusion for all and Planet.

Each pillar holds key focus areas corresponding to evolving socio-economic challenges and to society’s needs.

Vodafone’s social contract powers our purpose initiatives across all corners of the business. Launched in 2019, our social contract is the umbrella for the difference we make in supporting society and the planet.

Our purpose pillars also underpin our new brand positioning: ‘Together we can’.